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Assertiveness Skills


In our culture, aggression is popularly conceived as a valuable behavioural unit. Aggression can produce short-term successes but in the longer term, aggressive individuals tend to generate conflict, break down goodwill and damage relationships. Assertive behaviour is that which clearly conveys what you want, whilst at the same time, recognising and respecting the rights of others. Assertive individuals tend to achieve much more in the long run than either the non-assertive or the aggressive. Effective managers understand the value of assertiveness and are able to apply the skills and gain results.

By the end of this course participants will be able to:-

  • Define the concept of assertiveness
  • Understand basic leadership skills
  • Distinguish between assertive, aggressive and non-assertive behaviour
  • Give and receive criticism in a constructive way
  • Use Assertiveness as a valuable management skill

Who will Benefit: Anyone who is responsible for managing staff or who needs to develop the skill of dealing with difficult situations or difficult people.

Assertiveness ...

You are behaving assertively when you express your thoughts, feelings, and beliefs in direct, honest ways that do not violate another person’s integrity. Assertion involves respect both for your own needs and feelings and for those of the other person. You are behaving aggressively when you express your thoughts, feelings, and beliefs in ways that humiliate, degrade, belittle, or overpower the other person. Little or no respect is shown for the needs or feelings of others. You are behaving non-assertively when you fail to express honest feelings, thoughts, and beliefs -- or express them in such an apologetic, diffident, or self-effacing way that others can easily disregard them.


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